Clement & Pekoe
Clement & Pekoe is a Dublin-based coffee shop and tea emporium that has been trading for over fifteen years. In 2022 I worked with them to refresh their online store and develop a custom Shopify site that could better support the growing importance of ecommerce.
Challenges
The existing site needed to serve two distinct purposes: selling their range of teas, coffees and related products online, while continuing to provide useful information about their physical cafés.
The challenge was to give ecommerce a much stronger presence without allowing it to overwhelm the character and informational needs of the stores. I also identified opportunities to simplify the content architecture, clarify product categories and introduce a more conventional navigation structure.
Decisions made
Through a collaborative process, I refined the product range into four key categories and restructured the content hierarchy to place ecommerce elements at key points throughout the experience.
I introduced a clearer navigation system and streamlined the overall user journey, creating stronger pathways to products while retaining the information needed to support their physical locations.
Outcomes
The resulting site presents Clement & Pekoe in a more direct and accessible way, creating a simpler shopping experience while maintaining the character of the business and making its products available to a wider audience.
Additional Contributors
Photography: Johnny Mallin