Adrian Frutiger Craftsman | Scholar | Typographer
A student project of a book and series of posters celebrating the life's work of the late Swiss typographer and designer Adrian Frutiger.
A response to the International Society of Typographic Designers student brief celebrating the life's work of the late Swiss typographer Adrian Frutiger and his contribution to the world of graphic and typeface design.
The core ethos behind the project was to show Adrian Frutiger as the multi-faceted man he was, a craftsman, a scholar and a typographer, and how all three influenced and informed one another to make Frutiger’s legacy.
Rather than solely demonstrating his type designs, the aim was to express the underlying and defining set of rules and concepts that influenced his typeface design process.
My objective was to also explore the link between Frutiger’s understanding of the history of typography, its craftsmanship and development, and how it was applied in his life's work.